Google Analytics online course
100 CAD for 30 days access
WordPress Syllabus
GA Intro
| Big Picture | 01:28 |
| How GA works | 03:55 |
| How to Create an account for the first time | 01:56 |
| How to create an account in GA | 03:55 |
| Connect GA to WordPress | 02:21 |
| GA Structure | 06:10 |
| GA Layout | 04:04 |
| Demo Data | 04:38 |
| Users Vs Sessions | 06:13 |
| New vs Returning users | 02:18 |
| Metrics and Dimensions | 03:14 |
| Audience | 05:59 |
| How to Activate Google Signals | 00:53 |
| Time Comparision | 04:23 |
| Acquisition – User Vs Traffic | 04:36 |
| Comparison – Segmentation | 05:57 |
Lifecycle Reporting
| Acquisition | 05:51 |
| Channel Source and Medium – Part 1 | 05:38 |
| Channel Source and Medium – Part 2 | 02:51 |
| Channel Source and Medium – Part 3 | 03:58 |
| Channel Case Study | 09:29 |
| User Acquisition Case Study | | 02:26 |
| User Acquisition Case Study || Referral | 04:47 |
| User Acquisition Case Study ||| Device Category | 05:01 |
| Engaged Session | 04:00 |
| Engaged Session per Users | 02:07 |
| What is Event? | 05:40 |
| Engagement Report | 09:09 |
| Engagement Case Study | 03:09 |
| Limitation of Engagement Report | 03:08 |
| How to Connect Google Ads to GA | 01:15 |
| Google Ads report in GA4 | 02:24 |
Tag Manager
| What is Tag Manager? | 05:14 |
| Tag Manager Structure – Concept | 03:33 |
| Create GTM Account | 02:53 |
| Connect GTM to WordPress | 04:29 |
| Connect GTM to GA | 03:58 |
| TAG Assistant Google Chrome Extension | 01:54 |
| TAG Assistant Preview Mode | 03:27 |
| All together one more time | 04:17 |
| Tags VS Triggers | 03:11 |
| Variables | 04:04 |
| Event Types | 03:10 |
| Where is my DEBUG VIEW? | 00:53 |
| What is Debug View | 05:10 |
| Predefined Events (Automatic / Enhanced) | 03:20 |
| How to add variables | 09:03 |
| All click trigger | 06:18 |
| Capture first custom event (BTN Click) | 06:44 |
| Create an Event | 04:00 |
| Create Conversion | 04:01 |
| One Day after conversion setup | 00:38 |
| Event and Parameters | 02:48 |
| Simple Scroll Event | 06:36 |
| Advance Scroll Event | 05:06 |
| Scroll as Conversion | 04:47 |
| Element Visibility Event | 06:08 |
| YouTube Event | 13:39 |
| Form with redirect | 07:00 |
| Form Ajax Visibility | 06:49 |
| Page View as a conversion | 05:02 |
Analysis Techniques
| Free Form Techniques | 04:21 |
| Landing Page Exploration Concept | 01:14 |
| Landing Page Exploration in Action | 02:59 |
| Segmentation Analysis | 03:06 |
| Scroll report freeform techniques | 03:00 |
| Segment Overlap Analysis | 05:59 |
| Path Exploration Analysis | 07:41 |
| Funnel Exploration Analysis – Concept | 05:31 |
| Funnel Exploration Analysis in Action | 12:00 |
| Cohort & Retention Analysis Concept | 04:11 |
| Cohort Analysis in Action | 05:55 |
GA4 Advanced Features
| Exclude Internal Traffic Theory | 02:30 |
| Exclude Internal Traffic in Action | 07:27 |
| Custom Insights (Custom Alerts) | 05:05 |
| Cross Domain Tracking Concept | 02:52 |
| Cross Domain Tracking in Action | 01:00 |
| Cross Domain Tracking Debug Mode | 00:00 |
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